These models are more inline with the 35mm batman line priced at nearly 15 euro each. The LOTR ones are less, for example Gandalf at 11 euro.
For me the LOTR 35mm models destroy the GW ones in price and quality (I feel nauseous just looking at what GW has done with the LOTR stuff)
£45 (Couldn't find a new Gandalf by himself)

11 euro = roughly £9.40

I have a lot of the Star Wars models tucked away after they didn't renew the license and the quality of those are fantastic if somewhat fiddly.